ARC names Coral official betting partner of St Leger Festival

Arena Racing Company (ARC) has named Coral as the official betting partner of its Cazoo St Leger Festival, at Doncaster Racecourse. The three-year collaboration will...

Man City and Highlight Games create premium branded games

Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited.  The partnership sees the reigning Premier League Champions...

Chloe Kelly discusses Land Rover deal following commercial spike in women’s...

Lionesses’ Chloe Kelly has been offered a £2 million Land Rover sponsorship, according to reports. The Mail stated that Kelly’s contract is already in negotiations,...

Lincoln City suspends Chris Maguire following alleged betting misconduct

Chris Maguire has been suspended by Lincoln City after he was charged by the FA for breaching betting rules. Anyone involved in football from level...

DAZN enhances interactive experiences for sports fans

DAZN Bet has marked its UK debut where it will function as a pilot for DAZN’s beta product to be tested and further developed. In...

Liverpool FC continues content series in Nivea Men extension deal

Liverpool FC and Nivea Men have extended their partnership for a further three years, including a continuation of their content series.  As the 2022-23 season...

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...

Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...

Report: Sir Jim Ratcliffe “a potential buyer” if Glazers look to...

Sir Jim Ratcliffe wants to purchase a stake in Manchester United FC, according to reports from The Times and Bloomberg. The British billionaire’s interest in...

ITV to broadcast NFL games and shows in UK and Ireland

The NFL has formed a partnership with ITV which will see the broadcaster become the sport’s new free-to-air television home in the UK and...

Edwards leads BBL’s marketing and communication at ‘amazing time for the...

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The British Basketball League (BBL) has named Joe Edwards as the league’s new Head of Marketing and Communications.  Having previously held similar roles at Reading...