Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.
The American-based broadcasting network announced...
Sportradar restructures business divisions in line with strategic plans
Swiss sports technology and data company Sportradar has embarked on the latest phase of its strategic plan, specifically making changes to its business structure.
The...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
Amazon invests in Diamond Sports to halt outlet’s collapse
Amazon will form a partnership with US sports broadcaster Diamond Sports Group subject to approval by the bankruptcy court.
The largest regional sports network will...
New LA Clippers arena to host 2026 NBA All-Star Weekend
Los Angeles will host NBA All-Star Weekend for a record seventh time in 2026 in the LA Clippers’ new Intuit Dome arena.
NBA Commissioner Adam...
Spurs and Bayern to host NFL teams for 2024 international games
The NFL has confirmed the host venues for its 2024 International Games, which will see four franchises play fixtures in London, England, and Munich,...
NHL announces Tylenol as new partner with plans to “engage fans...
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner.
Tylenol, originally introduced in...
PWHL announces record attendance amid recent sponsorship deals
Professional Women’s Hockey League (PWHL) has shown growth after announcing a record attendance in the first week of the season.
The game between Ottawa and...
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.
TKO...