Team GB and Aldi ink partnership extension ahead of Paris Olympics

credit: shutterstock
credit: shutterstock

Team GB and Aldi have announced they have extended their partnership through to 2032.

The UK’s fourth-largest supermarket will be supporting Team GB athletes as they work towards the Paris 2024 Olympic Games and the Milan-Cortina 2026 Olympic Winter Games, as well as the Los Angeles 2028 Olympics, the Olympic Winter Games in 2030, and the Brisbane 2032 Olympic Games.

Aldi has been the Official Supermarket of Team GB since 2015. Already one of its longest-serving partners, this latest extension will see the partnership extended to 17-years.

Tim Ellerton, Commercial Director at Team GB, said: “Aldi has been a fantastic support to Team GB for almost a decade, so we are delighted to be extending our partnership even further. 

“Aldi provides a brilliant example of a strong, focused brand who align perfectly with Team GB’s objectives. This partnership helps to support our Olympic athletes and enables them to inspire future generations with their passion for sport and wellbeing.

“We are determined to make a real impact through this partnership and look forward to seeing what more we can achieve together in the lead up to the Olympic Games for many years to come.” 

Since the partnership began, Aldi and Team GB have reached over 2.6 million young people through the ‘Get Set to Eat Fresh’ initiative; a free, school-based education programme which teaches children about affordable healthy eating.

‘Get Set to Eat Fresh’ is backed by Team GB and ParalympicsGB athletes and helps children aged 5 to 14 develop the skills required to cook affordable meals. The ambition for the programme is to reach a total of three million young people by the end of 2024.

The partnership will also see Aldi continue to fuel the athletes with monthly vouchers for their food shops. This initiative has supported over 1,000 athletes in the past four years, including the likes of Aldi ambassadors Max Whitlock, Helen Glover and Emily Campbell.

Kyrsten Halley, Marketing Director at Aldi UK, said: “We are thrilled to be extending our support for these talented British athletes by joining them on their journey to the next three Olympic Games.

“Team GB shares our core values of making sure that healthy, quality food is available to everyone, and with their help we believe we can inspire even more young people to adopt healthy eating habits and make healthier lifestyle choices.”

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