SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
Washington Commanders expected to be sold for $6bn to HBSE
Owner of the Washington Commanders Dan Snyder has agreed to sell the National Football League (NFL) franchise to Harris Blitzer Sports & Entertainment (HBSE)...
FIFA launches ITT in Austria and Switzerland for the 2026 World...
Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights.
With the...
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
British Rowing has joined forces with outdoor change robe brand dryrobe in a year-long deal.
As part of the partnership, dryrobe will supply custom dryrobe...
Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.
Additional details around the partnership reveal that it will...
FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership
Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup.
The deal ensures that the provider gets...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.
Fanatics will...
Premier League votes for ban on gambling shirt sponsorship
The Premier League has announced that clubs have agreed a vote in favour of a ban on front-of-shirt sponsorships displaying a gambling company.
The groundbreaking...
Phoenix Suns and PayPal extend sponsorship deal until 2026
National Basketball Association (NBA) franchise the Phoenix Suns has extended its pre-existing jersey sponsorship with global payment service PayPal.
Extending the agreement until the end...
Sony Sports Network secures rights for UEFA EURO broadcasts in India
Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India.
Reaching the agreement with the Union of...