Six Nations Rugby extends France Télévisions broadcast deal
Six Nations Rugby has extended its partnership with France Televisions which will continue to hold exclusive rights to Guinness Six Nations matches.
From 2023 to...
Benfica partners Genius Sports in live data deal
SL Benfica has formed a deal with Genius Sports which includes live tracking data, analytics and enhanced broadcasting, in an expansion of its Portuguese...
Binance continues football venture in sponsoring three CBF tournaments
The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...
Sage named official insights partner of cricket’s The Hundred
Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company.
The...
StatsBomb data-driven partnership ‘may uncover next football star’
StatsBomb has been named as an official data provider for the Tournoi Maurice Revello and the Sud Ladies’ Cup.
The partnership looks to create a...
Belgium Justice Minister pushes for betting advertisement ban on sports
Belgium's Minister for Justice has proposed an advertising ban on the betting industry and sports, according to De Tijd - a local news outlet.
Vincent...
Houston Astros link with BetMGM for new fan experiences
Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner.
Marking the firm’s first...
Liverpool expands in sport betting market with Interwetten partnership
Liverpool FC (LFC) has formed a long-term regional partnership with sports betting operator, Interwetten, which will include offline promotions and content on LFC’s digital...
Terms for Todd Boehly’s £2.5bn Chelsea bid confirmed
Chelsea FC has confirmed that terms have been agreed for Todd Boehly’s group to purchase the club from Roman Abramovich following his sanction earlier...
NWSL advocates for ‘closing the pay gap’ in UKG partnership
The National Women’s Soccer League (NWSL) has formed a multi-year partnership which makes HR, payroll, and workforce management company, UKG, the first-ever title sponsor...