MLB takes sustainability to ‘new heights’ with WM partnership
Major League Baseball (MLB) has partnered with WM, a leading environmental services provider, with the latter becoming the league’s official sustainability partner.The agreement marks...
Manchester City dives deeper into Web3 with Quidd partnership
Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect...
Apple TV reportedly chasing FIFA Club World Cup rights
Apple has made significant progress in talks with FIFA over a potential streaming deal for the Club World Cup, according to a report by...
Serie A selects Minute Media for NA expansion
Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute...
Grigor Dimitrov to help Payhawk “elevate tech scene” as global ambassador
Grigor Dimitrov has become the global ambassador for fintech company Payhawk to help enhance the latter’s brand across the globe.The world number 10 player...
Rugby Australia partners with Cadbury to grow women’s Rugby
Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in...
Tennis official banned by ITIA over betting violations
The International Tennis Integrity Agency (ITIA) has handed a ban to Bulgarian tennis official Pavel Atanasov over breaches of betting rules. An investigation into the...
NBA to speak with streaming platforms after ESPN & TNT exclusive...
The NBA’s exclusive broadcast rights window with Disney and Warner Bros Discovery has officially closed, meaning that the league is now free to speak...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...