Sevilla FC to join Castore’s portfolio of sportswear partnerships
Sevilla FC and Castore have announced a multi-season partnership, with the sportswear brand becoming the official kit supplier of the La Liga team.
The deal...
Betano named Romanian Cup sponsor as tournament undergoes restructure
The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament.
Kaizen Gaming’s sports...
Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.
Until 2029, the deal...
AFL brings fans ‘authentic connection’ to football with first Reddit avatars
The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars.
Launching a limited series of AFL-themed Avatar gear...
Rakuten holds its place on Golden State Warriors kit
The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team.
Rakuten’s...
Viaplay becomes streaming home of the Championship across Europe
Viaplay is set to broadcast the EFL Sky Bet Championship in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season.
The...
RTÉ, Virgin Media and Premier Sports secure Nations League rights
RTÉ, Virgin Media and Premier Sports will each broadcast all six Republic of Ireland UEFA Nations League games in 2022.
The Republic of Ireland's campaign...
Nick Bentley, Stats Perform: A data deep dive into the Women’s...
The professionalism and viewership of women’s sports are increasing in tandem, and according to Stats Perform this is perfectly exemplified in the latest Women’s...
Kappa continues support for British basketball following ‘monumental growth’
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed their partnerships with exclusive apparel sponsor, Kappa.
In partnership since 2016, Kappa...
Premier League pushed for quicker removal of gambling sponsors
The UK government has been in discussions with the Premier League to put forward an early end to clubs’ gambling/betting sponsorships, according to BBC...