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Golf
Time to read: 3 min
Maui Jim sets sights on brand presence with DP World Tour
December 10, 2021
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Rugby
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Rabbitohs fuels major corporate partnership with MG Motor
December 10, 2021
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Western & Southern strengthens links with tennis through sponsorship extension
December 10, 2021
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Fan Engagement
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Luka Modrić interacts with Galácticos fans via Olybet deal
December 9, 2021
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Media Rights
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Channel 4 to broadcast F1 final free-to-air
December 9, 2021
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Sports
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DCMS details ‘crossover responsibilities’ to ensure safe staging of sports
December 9, 2021
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Latest News
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TDI appoints ex-Sportradar MD as company’s first CEO
December 9, 2021
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Integrity
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SEF to conduct responsibility training in Unibet collaboration
December 9, 2021
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North America
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NFLPA, Draftkings and OneTeam together bring gamified NFTs
December 9, 2021
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Latest News
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Kevin De Bruyne named newest Therabody Athlete
December 8, 2021
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PDC trebles BoyleSports World Grand Prix title sponsorship
December 8, 2021
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UK
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PickGuru startup obtains ‘game changing’ UKGC licence
December 8, 2021
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North America
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Sportradar provides data to US-partners in extended Kambi deal
December 8, 2021
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UK
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BHA identifies key environmental issues in new racing overview
December 8, 2021
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Horse Racing
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23X1 Racing orders expansion of McDonald's partnership
December 8, 2021
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Latest News
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DryWorld provides kits to SLT athletes in three year deal
December 7, 2021
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Latest News
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Arsenal FC brews Lavazza partnership in growth of women’s team
December 7, 2021
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Latest News
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49er’s enterprises finalise £400m Leeds United acquisition
December 7, 2021
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Media Rights
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NHL renews broadcasting rights agreement with Sinclair
December 7, 2021
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Latest News
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Michael Holding wins William Hill Sports Book of the Year
December 7, 2021
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Golf
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PGA of America advances merchandise strategy via Legends collaboration
December 7, 2021
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Tennis
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IMG incorporates Madrid Open into portfolio of sports holdings
December 6, 2021
credit: Shutterstock
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Partners
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DFB ensures ‘success story’ in Ergo sponsorship extension
December 6, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026