ZoneIn: From bridging gaps to partnering with champions
On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...
Sir Chris Hoy calls on for Team GB support in new...
One of Great Britain’s most decorated athletes, Sir Chris Hoy, features in a new NatWest ad campaign calling on the country for its support...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
Sportradar extends long-running media deal with CBA League
Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.The Swiss sportstech company will continue...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...
EBC becomes FC Barcelona’s official FX partner to extend reach across...
FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign...
Ninth tier club eyes up Premier League after $4.5m bitcoin investment
Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...
AC Milan unveils “first ever” front row exclusive experience
AC Milan has unveiled a new exclusive fan experience that allows visitors to the San Siro to sit front row in a “first ever”...
Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial...
The Premier League has docked Sheffield United two points, due to be taken away from the South Yorkshire club in the 2024/25 season.Sheffield United...