Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
One broadcaster wants scale, the other wants survival as FOX and Ligue 1+ chase World Cup audiencesFOX Sports has rolled out a record-breaking broadcast...
Sideline Moves: Manchester United stadium project makes progress
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Blackburn Rovers face legal action from kit supplier Macron over alleged...
The legal action comes as the club’s five-year technical partnership with Macron approaches its final months, raising questions over renewal rights and future kit...
Ex-FIFA President tells fans to ‘stay away’ from US World Cup
Fresh calls to boycott this summer’s World Cup have surfaced, this time led by warnings over fan safety from one of football’s most unexpected...
Warner Bros turns to TikTok to extend Olympic reach ahead of...
The deal will see exclusive vertical video and behind-the-scenes Olympic content distributed on TikTok across five European markets.Warner Bros. Discovery (WBD) has struck a...
Paris court orders beIN Sports to pay €14.1m in Ligue 1...
The ruling reinforces the enforceability of Ligue 1 broadcast contracts during a period of prolonged instability in France’s domestic media rights market.Paris’ Commercial Court...
WSL revenue rises while funding clubs over profit
WSL Football’s first financials since leaving FA control highlight the real costs of independence and why early losses are just the price for growth.Women's...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Nike investigates cyber leak said to expose product designs
Nike is looking at claims hackers leaked internal product blueprints, leading to anxiety of counterfeit risks and competitive exposure.Nike has confirmed it is investigating...