Women’s sport has won visibility – now it must win value
New research hints women's sports should no longer just be concerned about exposure, and focus more on sustained value.Women’s sport programming reached 48...
SCP takes minority stake in Texas Rangers as institutional capital deepens...
Sportsology Capital Partners makes its first Major League Baseball investment, backing one of the sport’s most valuable franchises as private equity interest in elite...
Can the NFL turn Super Bowl success into global growth?
The NFL is pushing the Super Bowl onto the global stage, but its international reach still sits behind the world’s biggest sports.The National Football...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The recent NBA London game was glimpse into its European future
Following the recent Memphis Grizzlies and Orlando Magic games in Berlin and London, Tom Wild, Head of Strategy at Fuse, writes for Insider Sport...
Behind Giannis’ Chelsea and controversial Kalshi deal
The 2021 NBA Champion has been active off the basketball court while being linked with a trade away from the Milwaukee Bucks. Two-time NBA MVP...
Clare Connor steps down after 18 years at ECB
Deputy CEO and MD of England Women will depart after ICC Women's T20 World Cup, ending a career which transformed women's cricket from amateur...
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
Frauen‑Bundesliga clubs could go it alone, but can independence deliver the success England’s WSL has shown?Germany’s women’s football clubs have rejected a joint venture...
Is Barcelona’s Super League exit Laporta’s parting shot?
Barcelona heads into presidential elections with Joan Laporta looking to run again, having just closed the chapter on the European Super LeagueFC Barcelona President...
Why Michael Bay is suing Cadillac’s F1 team
When the world tuned into Super Bowl Sunday and the Halftime spectacle, Formula 1 stole a moment in the spotlight – and now, a...