PFL continues Latin expansion with latest FOX broadcast deal
The PFL is making strides in expanding its presence and visibility amongst Spanish-speaking audiences through various media rights deals. The Professional Fighters League (PFL) has...
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
Brazil’s regulated gambling sector is maturing, and Flutter’s Marco Ferreira Elias tells Insider Sport that compliance is now a core strategy when it comes...
Frictionless fan experience becomes the industry’s World Cup priority
As fans prepare to watch, travel, bet and spend at unprecedented scale, industry leaders warn the World Cup will expose every weakness in the...
Will Christian Horner make F1 return as Alpine owner?
The former Red Bull Team Principal could make a return to F1 as an owner in Alpine after just six months from his controversial...
Hernandez-Johnson pull shows UFC cracking down on suspicious bets
The UFC canceled a flagged fight at UFC 324, demonstrating a more proactive approach to suspicious betting than in the past.The UFC removed a...
Jury finds World Aquatics liable for antitrust boycott – but awards...
A federal jury has delivered a mixed outcome in the long‑running dispute between the International Swimming League and World Aquatics, confirming that the governing...
Sideline Moves: New funding fuels PFL growth as Davis steps down
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Commercial power lifts Real Madrid as UK clubs fall back
A landmark Deloitte report shows Real Madrid redefining football’s revenue model while Premier League giants lose ground, missing out on the top three for...
Baller League is built on borrowed attention
Baller League has been bragging about its popularity, but built on stars, clips and hype, how long can it really last?Baller League has always...
Manchester United explores TV drama to help cash flow problems
Manchester United is turning to scripted drama as a way to monetise its history without the reputational risks of fly‑on‑the‑wall documentaries.Manchester United has reportedly...