Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.
The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.
The terms of the partnership include...
TikTok and Aston Martin elevate Formula One fan engagement
Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...
BeIN Sports launches legal action against Canal Plus in Ligue 1...
BeIN Sports has taken legal action against Canal Plus to force the latter to complete its sub-licensing arrangement for the broadcasting rights to the...
Socios.com secures Argentine Primera División naming rights
The Argentina Football Association (AFA) has renamed the country’s top-flight football league as part of an extended partnership with Chiliz - creators of Fan...
MPs receive Euro 2020 and Wimbledon tickets from betting industry
Ten MPs from the Conservative Party and Labour Party received tickets to the UEFA 2020 European Championships from betting companies, according to the BBC.
The...
OneFootball nets Liga MX streaming agreement
OneFootball has struck a deal with Liga MX, to stream live games and highlights from the Mexican top-flight football tournament, after inking an agreement...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...
Stats Perform adds BWF tournament live coverage to video and data...
Stats Perform has been designated as the exclusive distributor of live streams and real-time stats to licensed betting operators for the elite men’s, women’s and mixed tournaments of the Badminton World Federation (BWF).
The newly-expanded package will...
FIFA appoints Kay Madati as new Chief Commercial Officer
FIFA has named Kay Madati as the international football governing body’s new Chief Commercial Officer.
Madati, who boasts a 20-year background in the international media,...