Arsenal and Emirates strike long term partnership extension
Ahead of the new season and the upcoming Emirates Cup final, Arsenal has announced an extension of its long term partnership with Emirates.The collaboration...
The UFC combines with Roobet.fun in new partnership
The UFC has announced a new partnership with Roobet.fun, a free-to-play social casino.As a result of the deal, Roobet.fun will gain significant exposure through...
DAZN Chief eyes Premier League streaming model similar to NFL offering
As the Premier League draws closer to renegotiating its broadcast deal, with its current deal ending in the 2024-25 season, DAZN Chief Financial Officer...
Sorare fiat currency Mangopay partnership hailed as ‘major milestone’
Global sports entertainment company Sorare has partnered with payment provider Mangopay to launch a Cash Wallet that will enable users to make real-world fiat...
Toffees net new sleeve sponsorship
Everton Football Club has signed a shirt sleeve partnership agreement with community-driven online streaming platform, KICK.Founded in October 2022, KICK is aiming to evolve...
Spreadex becomes Blackburn Rovers UK betting partner
Blackburn Rovers has announced a three-year partnership with Spreadex, which sees the brand become the club’s UK Betting Partner for the 2023-24 season.As part...
ITIA sanctions Bolivian official over corruption charges
The International Tennis Integrity Agency (ITIA) has suspended Bolivian tennis official Percy Flores from the sport for 12 years.Flores has also been sanctioned with...
Manchester United deepens partnership with adidas
As the Premier League season edges closer, adidas and Manchester United have announced the extension of their collaboration.It continues a deal that commenced at...
Serie A halts domestic broadcast deal as valuations fall short
Serie A is expected to pause negotiations for its next domestic broadcast rights deal as it continues to seek a valuation of €1bn per...
10bet continues to boost South African sponsorship presence
10bet and South African side, the Lamontville Golden Arrows have confirmed a new sponsorship agreement which covers both the club’s main and reserve teams over the next...