Sideline Moves: DeChambeau’s Kalshi deal rules out PGA return
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
NBA Europe is taking shape, but it will not include Barcelona
Cities including London, Paris, Berlin and Milan are among those exploring franchise opportunities as the NBA weighs permanent and qualifying membership models.NBA commissioner Adam...
Inside the UK’s illegal streaming problem
Illegal streaming and betting continues to surge in the UK, and two separate reports reveal why it has become “socially acceptable”.Illegal streaming of sports...
Why industry leaders are stepping into the ring at SBC’s charity...
As charity sport becomes an increasingly visible expression of leadership culture, SBC’s flagship boxing event is drawing senior executives willing to test themselves in...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...
Why the BBC is being pushed to rethink its Wimbledon coverage
As viewing habits fragment and highlights culture grows, questions are emerging about whether even sport’s most established broadcast models are evolving fast enoughThe BBC...
Switzerland’s Winter Olympic and Paralympic project is a bid of many...
Switzerland has unveiled its decentralised plan to host both the 2038 Winter Olympic and Paralympic Games, granted special conditions from the International Olympic Committee...
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Paramount CEO won’t back down from Netflix showdown
Paramount Skydance escalates its battle over Warner Bros Discovery, pushing for board changes to block Netflix’s acquisitionParamount Skydance is suing Warner Bros Discovery (WBD),...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...