DAZN is facing a class action lawsuit in Germany after allegedly increasing subscription prices in 2021 and 2022 without customer consent.
The German Federation of Consumer Organisations (vzbv) is arguing DAZN’s terms and conditions were unfair, making the price hikes unlawful for existing customers.
The increases affected both monthly and annual subscriptions. Monthly fees rose from €11.99 ($14.39) to €14.99 in 2021, then jumped to €29.99 in 2022. Annual subscriptions rose from €119.99 to up to €299.99.
The lawsuit applies only to contracts held by customers at the time of the price increases. The ask from customers is DAZN be required to refund the difference between the originally agreed price and the new amount. New subscriptions are not part of the case.
As of the time of writing, over 4,500 DAZN customers had joined the class action, with the number continuing to grow.
A previous ruling by the Munich Higher Regional Court found DAZN’s price adjustment clause invalid, but the company has appealed to the Federal Court of Justice. DAZN has not publicly commented on the class action beyond challenging the Munich court decision.
Insider Sport has approached DAZN for comment.
DAZN’s global growth and financial outlook
Since launching in 2015 across Switzerland, Germany and Austria, DAZN has grown into a household name in sports streaming. The company now broadcasts to over 300 million regular viewers across 200+ markets.
Football remains a cornerstone of DAZN’s expanding sports portfolio, with recent extended deals with the Bundesliga, Serie A and Belgium’s Pro League.
Boxing has also been a major focus, with DAZN acquiring rights to some of the biggest fights, such as Tyson Fury vs Oleksandr Usyk.
In January 2025, the streaming service set a goal of reaching 1 billion users globally. To achieve this it has made high-profile deals to broaden its appeal, including a reported $1bn acquisition of global rights for the 2025 Club World Cup.
DAZN’s story is a mixed one, however.
The broadcaster missed out on the Canelo Alvarez vs. Terence Crawford fight, which drew over 41 million viewers on Netflix worldwide, highlighting just how competitive the sports streaming landscape is right now.
In addition, DAZN financials remain a concern. The platform recorded a $1.4bn loss in 2023, following $1.2bn in 2022, despite continued cash injections from owner Leonard Blavatnik that have now exceeded $6bn.
This is in spite of revenue more than doubling between 2021 to 2024, reaching $3.4bn, and the company projects $6bn by the end of 2025.
But losses remain a concern.
