Williams Racing fires up an old partnership with Komatsu
Williams Racing has announced Komatsu as its principal partner after signing a multi-year deal ahead of the 2024 FIA Formula One World Championship.Williams Racing...
Saudi Arabia makes history with women’s football tournament
Saudi Arabia has announced it will host the 2024 West Asian Football Federation (WAFF) Women’s Championship later this month.
The Saudi Arabian tournament will make...
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign.
The 28-year-old has...
AC Milan partners with ComeAve & Tamias for innovative shopping experience
AC Milan has announced a joint partnership with ComAve and Tamias to develop an innovative shopping experience for Rossoneri fans.
The agreement with both brands,...
The ‘drug-friendly Olympics’ Enhanced Games receives funding
The drug friendly Enhanced Games event has received funding from leading venture capitalists ahead of its planned launch in 2025.
Enhanced Games announced the closing...
AFC Bournemouth signs partnership with Asset Alliance Group
AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.
The collaboration makes Asset Alliance Group an official partner of the...
MetLife Stadium to host 2026 FIFA World Cup final
New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.
FIFA confirmed that the...
Real Madrid secures first-ever kit sleeve sponsorship
Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...
McLaren adds Airwallex to growing partnership portfolio
The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season.
Airwallex will provide McLaren with its suite...
Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...