Sideline Moves: Novak Djokovic joins roster of celebs investing in football

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Why do Newcastle United keep missing out on their transfer targets?

Despite vast financial power under Saudi-backed PIF ownership, Newcastle United have repeatedly missed out on priority transfer targets. Bet442 explores the key factors –...

‘Big Brother’ at Hillsborough? Fans slam facial recognition plans 

Wage disputes, an unsafe stadium and now privacy concerns around the implementation of facial recognition technology, Sheffield Wednesday heads into the new campaign under...

When betting on dildos disrupts the WNBA, we’ve lost the plot

There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...

WWE outpaces UFC in revenue in TKO Q2 results

TKO unveils strong performances for both WWE and UFC as both companies have, and could land, lucrative broadcast rights deals. TKO Group saw a 491%...

DP World Tour tees up crypto era

The DP World Tour has launched a new rolling prize fund with digital assets platform Nexo, marking the first time cryptocurrency will be used...

Disney+ adds La Liga matches to UK and Ireland portfolio

Disney confirms La Liga rights in the UK and Ireland.Marcus Rashford and Trent Alexander-Arnold will return to UK screens, as Disney and La Liga...

Cincinnati Open unveils $260m transformation as 2025 tournament begins

Resort-style rebuild delivers fresh fan experience and upgraded player facilities at Lindner Family Tennis CenterThe 2025 Cincinnati Open has opened its gates to fans...

What ESPN’s WWE deal means for UFC media rights

Move raises questions about UFC's next steps as TKO Group eyes billion-dollar rights strategy.ESPN has announced a five-year agreement to bring WWE’s marquee live...

Partnership Playbook: AWS, AAB, Ford, Polestar and more

Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...