Premier League adds Coca-Cola as latest partner for next season
The Premier League named Coca-Cola as its new official soft drink partner yesterday (May 21) in a deal set to commence at the start...
London Broncos unveil ambitious plans to return to Super League
The London Broncos have unveiled a new ownership structure, led by Gary Hetherington, aimed at revitalising the club and guiding them back to the...
How women’s sport is building its own audience with TikTok
In April 2023, more than 83,000 fans filled Wembley Stadium to watch England take on Brazil in the inaugural Women’s Finalissima. The match ended...
WNBA attendance & viewership figures open the season strong
On the opening weekend of the 2025/26 WNBA season, 89% of arenas were near full capacity as the league continues to ride the wave...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
SailGP bets on docuseries to grow audience
SailGP has unveiled its first docuseries, Uncharted, offering a rare inside look at Jimmy Spithill’s transition from sailor to team CEO as the league...
Premier League refers Leicester City for alleged PSR breaches
Leicester City FC faces fresh scrutiny over alleged financial breaches and a controversial sponsorship as it battles on and off the pitch to stay...
Yas Links Abu Dhabi opens new Golf Academy with high-tech training...
Investment supports Abu Dhabi’s goal to become a regional hub for elite golf and sports tourismYas Links Abu Dhabi has unveiled its upgraded Golf...
Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...
Visa’s Click to Pay for UEFA tickets to provide enhanced security...
Visa introduced its Click to Pay solution for football fans today (May 20), allowing for the purchasing of tickets for the UEFA Women’s EURO...