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Official logo of UEFA.
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Europe
Time to read: 3 min
UEFA extends Lidl deal to cover Europa and Conference Leagues
September 3, 2024
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Football
Time to read: 2 min
Fulham FC parters with IUX as new trading partner
September 3, 2024
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Football
Time to read: 2 min
Brentford FC links with payment app Zing for multicurrency pay
September 3, 2024
Eurovision Sport joins the AI craze to enhance broadcasting experience
BREAKING
Europe
Time to read: 3 min
Eurovision Sport joins the AI craze to enhance broadcasting experience
September 2, 2024
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BREAKING
Football
Time to read: 2 min
PSG and Pernod Ricard forge partnership over shared French excellence
September 2, 2024
Tomasz Majewski, Kaizen Gaming Head of Sponsorships
BREAKING
Features
Time to read: 7 min
Betano’s Tomasz Majewski on the power of the Orange Summer and global strategy
September 2, 2024
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Latest News
Time to read: 3 min
Disney pulls sports programmes from DirecTV days before NFL season begins
September 2, 2024
laLiga
BREAKING
Europe
Time to read: 3 min
LaLiga deal further extends SportyBet’s Spanish football focus
September 2, 2024
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BREAKING
Football
Time to read: 2 min
Inter Milan latest sports team to strike blockchain sponsorship deal with BlockDAG
August 30, 2024
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BREAKING
Football
Time to read: 2 min
Chelsea and MSC Cruises set sail on partnership extension 
August 30, 2024
Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.
BREAKING
Football
Time to read: 2 min
Inter Miami calls Polkadot a ‘natural fit’ for training kit 
August 30, 2024
Premier Padel
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Comment
Time to read: 3 min
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
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BREAKING
Football
Time to read: 2 min
Real Madrid and Hisense to co-launch limited edition TV in new partnership
August 30, 2024
Jockey Club of Turkiye looks to widen global media profile
BREAKING
Fan Engagement
Time to read: 3 min
British Champions Series launches game to attract youth
August 30, 2024
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BREAKING
Europe
Time to read: 1 min
Malta national football team gains new partner in VBET
August 29, 2024
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Latest News
Time to read: 3 min
ESPN remains home of US Open for next decade plus
August 29, 2024
The esports report image.
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Esports
Time to read: 6 min
The esports report - Esports World Cup reveals viewership figures 
August 29, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
BREAKING
Comment
Time to read: 5 min
UEFA Champions League draw sparks potential legal action 
August 29, 2024
NFLPA takes bookmaker to court over NFT licencing payments
BREAKING
Features & Analysis
Time to read: 3 min
NFLPA takes bookmaker to court over NFT licencing payments
August 29, 2024
BREAKING
Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
BREAKING
Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
German football club Borussia Monchengladbach emblem on kit.
BREAKING
Asia
Time to read: 2 min
Borussia Mönchengladbach joins Asian casino partnership wave
August 29, 2024
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Football
Time to read: 2 min
Dortmund signs $10m three-year sponsorship deal with BlockDAG
August 28, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026