IMG nets new deal with the English Premier League
IMG has strengthened its relationship with the English Premier League, agreeing a new three-year deal for global inflight and inship media rights.As part...
Sky Sports extension leads to discontent amongst Championship clubs
Sky Sports has announced an extension to its partnership with the EFL, however the record £595m deal has caused disruption amongst Championship clubs....
Real Betis strengthens ties with European fanbase through Amazon
La Liga side Real Betis Balompié has partnered with Amazon in a bid to strengthen its relationship with its fans from all over Europe.The Seville...
FOX Sports seeks to elevate engagement with Sportradar
FOX Sports has formed a new partnership with Sportradar to elevate the experience of FOX viewers and push the boundaries of data-driven sports coverage.Under terms of a...
Sky Sports secures exclusive Scottish Premiership deal
Sky Sports will become the exclusive broadcaster of the Ladbrokes Scottish Premiership from 2020, confirming a five-year deal with the Scottish Professional Football League...
DAZN looks to Spain for ‘Netflix of Sports’ expansion
The recently rebranded and restructured DAZN Group, has confirmed that it will launch its OTT services for the Spanish market in early 2019.The OTT...
IMG unites with PGA Tour to provide safe betting content
IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG has unveiled a comprehensive data partnership with golf’s PGA Tour.Securing a multi-year partnership,...
William Hill elevates Devils profile with MSG Networks media partnership
William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL...
Caesars Entertainment grows US sports sponsorship portfolio
The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio.The landmark announcement...
Tote and Britbet reach landmark pool betting agreement
The Tote consortium and Britbet have reached a £50 million seven-year agreement to significantly elevated pool betting in the UK.The deal which will commence immediately, follows constructive discussions...