WrestleMania XL sets records across the board

WWE’s recent WrestleMania XL two-day event has been hailed as the biggest in the company’s history, breaking records in several categories.  WrestleMania XL saw the...

UK writes letter to IOC to allow Russian athletes at Paris...

In a potentially stunning U-turn, the UK government has written a letter to the International Olympic Committee (IOC) to allow Russian athletes to compete...

UFC and WWE future to be unaffected by Silver Lake Endeavor...

TKO Group, the company behind WWE and UFC, will not be affected by Silver Lake’s purchase of Endeavor Group Holdings, according to Reuters. Takeover terms...

Paris 2024 Paralympics clinches widest ever media distribution

The International Olympic Committee (IOC) has secured wide global visibility for this year’s Paris Paralympic Games by signing media deals in over 160 countries. Live...

ESPN cements status as college sports home with reported CFP deal

ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...

England’s Netball Super League lands BBC and Sky coverage

England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...

Team GB and ParalympicsGB prepare for Paris 2024 with TikTok

TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...

Netflix becomes new home of WWE RAW in 10-year $5bn deal

WWE RAW is heading to Netflix next year in a reported $5bn broadcast agreement across the next 10 years.  The WWE - part of TKO...

Ronnie O’Sullivan to feature in first Saudi snooker championship

Saudi Arabia will host its first snooker championship after the World Snooker Tour confirmed the country’s addition to the 2024 calendar.  The 10-man playing field...

French bookies told to rein in marketing around Euros and Paris...

French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...