Creating a new blueprint: Tamsin Greenway on the growth of Netball...
Netball Super League is embarking on a new era, through a multitude of differing commercial and cultural shifts that are combining to create a...
Paddy Power Kabaddi World Cup – the pinnacle of a three...
A new sport has arrived in the UK - but not just any sport. Kabaddi, the high-speed, full-contact game that captivates millions in India...
United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
Henley Royal Regatta Chair: rowing is modernising and becoming more accessible
The 2024 Paris Olympics helped shine a light on some niche sports which do not usually enjoy the limelight in the other sports like...
UFC & WWE post “record financial performances” for 2024
The TKO merger of the UFC and WWE in 2023 continues to be a financial success, with both combat organisations posting “record financial performances”. Within...
‘Rowing’s deep heritage is a major draw for brands’ says Henley...
To say British sports is a varied scene is an understatement, but while some of the country’s most popular sports including football, rugby and...
NSL maximises broadcast reach with new Sky Sports deal
The Netball Super League (NSL) will continue to be broadcast on Sky Sports and showcase more games than before in a new agreement. Following what...
WWE’s Royal Rumble sets standard for sports entertainment
WWE is off to a record-breaking start this year with Royal Rumble 2025 becoming the most successful in the company’s history. Founded in 1980 as...
Sky confirms five-year extension with Professional Darts Corporation
The World Darts Championship (WDC) will remain on Sky Sports until 2030 after the Professional Data Corporation (PDC) renewed its arrangement with the broadcaster.Sky...
ESPN opts to renew Atlantic Coast Conference media deal
The Atlantic Coast Conference’s (ACC) long-running partnership with ESPN has been extended, cementing the outlet’s standing as a major broadcaster of college athletics.ESPN opted...