England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...
Netflix becomes new home of WWE RAW in 10-year $5bn deal
WWE RAW is heading to Netflix next year in a reported $5bn broadcast agreement across the next 10 years.
The WWE - part of TKO...
Ronnie O’Sullivan to feature in first Saudi snooker championship
Saudi Arabia will host its first snooker championship after the World Snooker Tour confirmed the country’s addition to the 2024 calendar.
The 10-man playing field...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts...
The CEOs of Prostate Cancer UK and the Professional Darts Corporation (PDC) have responded to the success of THE BIG 180 campaign.
Launched in partnership...
2024 PDC world championship final smashes TV and betting figures
The 2024 PDC World Championship final between winner Luke Humphries and 16-year-old Luke Littler broke records across the board last Wednesday.
Sky Sports revealed that...
The Unit keeps up US expansion plans with Ohio Valley Wrestling...
Sports betting and gaming product development group The Unit has partnered with Ohio Valley Wrestling (OVW) in a social media sponsorship arrangement.
The duo hope...
Volleyball Nations League reveals 2024 host countries
Next year’s male and female Volleyball Nations League has revealed nine host countries where matches will be played prior to the 2024 Paris Olympic...
NASCAR signs four media partners for 2025-31 Cup Series seasons
NASCAR has secured wide distribution for its NASCAR Cup Series for the next seven years via a series of agreements with four US and...