Ontario sports’ gambling engagement continues as CFL renews major partner
The Canadian Football League (CFL) continues to place a strong emphasis on betting as a means of engaging with fans, resigning one of its...
Eurovision Sport joins the AI craze to enhance broadcasting experience
Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...
Target Darts aims to support future of World ParaDarts in new...
Ahead of the upcoming 2024 Paralympic Games, Target Darts has inked a sponsorship agreement to be the official darts partner of this year’s World...
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in...
WWE experienced a “historical performance” during Q2, but whilst UFC continued to post positive results, the mixed martial arts organisation prepares for trial in...
Brits call for paddle tennis to become an Olympic sport
With the 2024 Paris Olympics well underway, people across the UK have been calling for paddle tennis to become the latest sport to be...
Visa shines a light on how Paris Olympics tourists have spent...
The Paris Olympics is proving a huge economic boost to the French economy according to global card issuing and payments giant Visa. Overseas spenders...
Does Feldspar’s sensor running track hold the keys to Olympic success?
Athletes all across the globe are always seeking that competitive edge when it comes to Olympic glory, whether that be through enhanced equipment or...
Unibet announced as primary sponsor for snooker’s British Open
The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open.
The ‘Unibet British Open’...
Simon Breckon, Speedo SVP: The Olympics is a great opportunity to...
Out of all the events in the sporting calendar, there is arguably none more diverse in scope, as packed full of narratives and as...