Women’s World Cup and La Liga show split in broadcast strategy
New broadcast deals see Women’s World Cup stay free-to-air in the UK, while La Liga secures new OTT streaming deal in South Asia.The 2027...
IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...
La Liga to fuel a new age of Chinese football growth?
La Liga announced a new strategic partnership with the Chinese Football League (CFL) to collaborate on new opportunities for grassroots football development in the...
India quietly de-risks sports investment
Recent reforms aim to bring order and transparency to India’s fast-growing sports ecosystem, creating a more secure environment for commercial partners. On the sidelines of...
India-Pakistan conflict sees IPL paused and PSL move fixtures abroad
The Indian Premier League (IPL) has been suspended due to security concerns stemming from the recent conflict between India and Pakistan. The decision was made...
Premier League continues global growth with Mumbai office opening
The Premier League opened a new office in Mumbai on April 29, bringing it closer to one of the markets it has had a longstanding...
UEFA Champions League remains on beIN Sports in MENA
beIN Sports will continue its exclusive coverage of the UEFA Champions League in the Middle East North Africa (MENA) region as part of a...
Manchester United revives Asian focus with two preseason matches
Manchester United has added Asia to its list of preseason tour destinations, which now spans across three continents. Kuala Lumpur and Hong Kong are the...
Tom Brady’s Birmingham City partner caught in licensing scandal
God55, which was recently announced as an official partner of English Football League club Birmingham City FC, has falsely claimed to have a Malta...
Manchester City continue Asian expansion with Wake-Up 24/7 partnership
The Premier League’s Manchester City has confirmed Wake-Up 24/7 as its new official energy drinks partner in Vietnam, bolstering its growth across Southeast Asia. The...