Premier League renews Malaysia broadcast deal with Astro
The Premier League has moved to maintain engagement with its Malaysian fanbase via a renewal of its rights deal with local broadcaster Astro.The media...
AFC’s Sport 24 broadcast rights deal extends to airlines and cruises
The Asian Football Confederation (AFC) and broadcaster Sport 24 have renewed its broadcast rights deal that will extend to 2028. The deal extension will see...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
2034 World Cup could be moved to winter in Saudi Arabia
FIFA are reportedly set to make a decision on the date of the 2034 World Cup as it becomes increasingly likely it will be...
Premier League signs new £51m broadcast deal with JioStar in India
Fans of the Premier League in India will now be able to watch matches on JioStar from next season after the league agreed a...
Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
Asian Cricket Confederation gets 70% markup on new media rights cycle
Sony Pictures Network India has secured the media rights to all Asian Cricket Confederation (ACC) rights in an eight-year agreement.The outlet, registered as Culver...
Al Nassr teams up with Mkers to redefine competitive gaming
The esports division of Saudi club Al Nassr has partnered with Italian esports organisation Mkers. As part of the deal, Al Nassr has signed Portuguese...
UFC and Pepperstone come together to expand across Asia
The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...
Riot Games brightens esports’ future with Dispute Resolution
Riot Games has introduced a Dispute Resolution programme aimed at strengthening and enhancing the esports ecosystem across EMEA.The Dispute Resolution for Riot Games’ Esports,...