UFC adds another betting group to list of commercial partners
The Ultimate Fighting Championship (UFC) has strengthened its commercial portfolio by naming igaming brand Parimatch as its official sportsbook and betting partner in Asia.As...
PFL signs Middle East partner as promotion chases regional growth
The Professional Fighters League (PFL) has partnered with STARZPLAY to boost engagement in the Middle East and North Africa (MENA).Kicking the deal off with...
Architect behind Cristiano Ronaldo’s Saudi move reigns
Saudi Pro League (SPL) Vice Chair Saad Al-Lazeez, who was behind some of the league’s biggest player transfers, has resigned from his position.Al-Lazeez first...
Manchester City explore commercial growth in India with RISE Worldwide
Premier League champions Manchester City is looking to grow its commercial footprint in India by joining forces with sports management and consultant agency RISE...
Saudi Pro League extends Samsung deal until end of 2024/25 season
The Saudi Pro League (SPL) has extended its partnership with Samsung to last until the duration of the 2024/25 season. Samsung will remain a gold...
Saudi PIF-owned sports investment group buys DAZN stake
DAZN links to Saudi Arabia and the Riyadh Season sporting events company have grown stronger after the platform penned a deal with SURJ Sports...
beIN Sports serves up ATP Tour deal until 2028
beIN Sports has renewed its exclusive ATP Tour broadcast rights deal for the Middle East and North Africa (MENA) region until 2028. The renewed agreement...
Inter Milan steps up Saudi commercial activity with telco deal
International football’s ties to Saudi Arabian business continues to grow as the country’s government places a heavy emphasis on its sporting profile and infrastructure.In...
WWE’s Royal Rumble heads to Saudi Arabia in 2026
WWE has announced the 39th Royal Rumble will take place in Riyadh, Saudi Arabia in 2026 - the first time the event will be...
Tottenham Hotspur gains new sponsor in Tiger Beer
Asian brewer brand Tiger Beer has become the official international beer partner of the Premier League’s Tottenham Hotspur. Over the course of the multi-year partnership...