India submits bid of intent to host 2036 Olympic Games
India has thrown its name into the hat to become the host nation of the 2036 Olympic and Paralympic Games after submitting a letter...
PIF makes its latest sporting play with stake in major Saudi...
The Saudi Public Investment Fund (PIF) has extended its sporting reach yet again, this time by acquiring a stake in one of the country’s...
2024 World Series most-watched series in seven years
The recent 2024 World Series, in which the Los Angeles Dodgers ran out winners in five games against the New York Yankees, became the...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
Formula 1 continues commercial growth with 188BET renewal
Formula 1 has announced it is renewing its partnership with Asian sportsbook 188BET after the end of its previous five-year agreement.Under the agreement, 188BET...
Premier League sets up Beijing office to lead China growth plans
The Premier League’s interest in the commercial value of Asia is reaching a crescendo with the English top-flight establishing a new office in Beijing.China...
Manchester United targets ‘vital’ Asian fanbase in new deal
Manchester United has announced that Tiger Beer will become the club’s official beer partner. At the heart of this deal is the Premier League club’s...
Location confirmed for new Sphere entertainment venue
Building on the success of the Sphere in Las Vegas, plans have been announced to develop a second venue in Abu Dhabi, United Arab...
AFC takes steps to restore integrity in football with IBIA
The Asian Football Confederation (AFC) has signed a four-year Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA) to protect the sport.Following...
Delhi Capitals takes majority stake in Hampshire Cricket Club
Hampshire Cricket Club is set to be acquired by Indian multinational enterprise GMR Global Pte Ltd (GGPL), which has secured a majority stake in...