Saudi takes next sporting steps in hosting WTA Finals
The World Tennis Association (WTA) has confirmed that the next three tournament finals will be held in Riyadh, Saudi Arabia, from 2024-2026.Saudi Arabia has...
TGL announces first three media partners ahead of 2025 launch
TGL, the golf league created by Tiger Woods and Rory McIlroy, has announced its first three international media partners ahead of its January 2025...
Volleyball championship expected to boost Philippine tourism
The International Volleyball Federation (FIVB) and Volleyball World have selected the Philippines to host the FIVB Volleyball Men’s World Championship in 2025.The Philippines secured...
Atos ventures into Saudi Arabia with MENA HQ
Atos, the Worldwide IT partner of the Olympic and Paralympic Games has announced plans to open a Sports Technology Centre of Excellence in Saudi...
Disney Star teams up with CricViz for cricket insights
Disney Star has appointed CricViz as data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.The deal will...
Lasha Machavariani: SMH Sports using ‘the positive power of sports’ in...
The Eurasia region is home to numerous countries and cultures with a deep passion for sports, but it has been ‘neglected and undervalued’ by...
Saudi Arabia’s PIF makes latest sporting endeavour with ATP Tour deal
Saudi Arabia’s Public Investment Fund (PIF) has built up its links with global sports even further via a sponsorship arrangement with the ATP Tour.The...
F1 to be aired in MENA & Türkiye for next 10...
Formula One has signed a ten-year agreement with beIN Sports to be exclusively broadcasted across Türkiye and the Middle East, North Africa (MENA) region. The...
PFL and U-NEXT bring MMA Action to Japan
Professional Fighters League (PFL) has signed an exclusive domestic partnership with U-NEXT to deliver MMA to fans in Japan.The multi-year agreement with Japanese streaming...
Stake.com and Lucky Block ink MMA deals in latest sports marketing...
Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...