International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Riyadh Season adds UFC and Power Slap to 2025 schedule
Turki Alalshikh has secured yet another boost to his Riyadh Season annual sporting series via a renewal with the Ultimate Fighting Championship (UFC).In a...
UFC bolsters Middle East presence via Anker partnership
The UFC and mobile charging brand Anker have formed a new partnership catered to its fans in the Middle East and Africa (MEA) region. As...
Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...
FIFA signs long-term energy deal with Saudi oil group Aramco
Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA. Aramco becomes FIFA’s first “major worldwide partner exclusive...
IBIA Q1 report reveals increase in suspicious betting alerts
Football and tennis continued to account for the most suspicious betting alerts in the International Betting Integrity Association (IBIA) Q1 2024 report.The two sports...
Football Australia seeks government support amid AFC plans
Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid...
Sportradar extends long-running media deal with CBA League
Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.The Swiss sportstech company will continue...
Marina Storti, WTA Ventures: the importance of the Middle East for...
Saudi Arabia has proven itself as a host for some of the world’s biggest international sporting events, Marina Storti, CEO of WTA Ventures, emphasised...
Gianni Infantino: FIFA cannot fight match manipulation alone
FIFA needs the assistance of regional member associations in the fight against match-fixing and match-manipulation, the governing body’s President, Gianni Infantino, has asserted.The global...