The DP World Tour and Emirates have enhanced their relationship, whereby the international airline will remain an official partner of the competition until the end of the 2024 season.
The company gains ‘highly visible branding’ across 21 DP World Tour tournaments and within the tour’s media and digital platforms. The tournament partner status will be carried across at 14 events on the DP World Tour calendar each season.
Furthermore, the airline will also continue to be a partner of the Tour’s Virtual Eye – an animated graphics system to provide real-time positioning on player performance.
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour group, said: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our partnership until the end of the 2024 season.
“As an airline that connects the world, they continue to benefit from aligning their brand with a truly global Tour – and our footprint continues to expand into new countries each season. We also benefit from Emirates’ extensive sports partnerships experience and proven track record in connecting sports fans to their passion.”
Additionally, the pair have announced the introduction of a new Emirates Fly Better Moments content strand to ‘showcase exciting moments’ from tournaments for fans through its digital platforms.
The airline continues to strengthen its presence in the sport, and has previously carried over 600 professional golfers to Dubai since 2009 to play in the season ending DP World Tour Championship.
“We’re delighted to extend our partnership with the DP World Tour,” added Sir Tim Clark, President Emirates Airline. “The tour continues to grow in prominence, attracting the best international golf players and providing us a platform to engage with golf fans on a global scale.
“Fittingly, the DP World Tour Championship culminates in Dubai, bringing visitors and global attention to Emirates’ home city which has also grown to become one of the world’s leading golfing destinations.”