Report: BT Sport strengthens cricket offering with Ashes coverage
BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament.According to the...
Ronaldo partners with LiveScore for ‘More Than A Score’ campaign
Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign.The campaign marks...
CVC secures LaLiga approval but El Clasico remain opposed
Private equity firm CVC has secured approval from 38 of the 42 club’s of Spain’s LaLiga to secure a stake in the league although...
Betfred nets title sponsorship of Challenge Cup finals
Sports betting operator Betfred has enhanced its partnership with the Rugby Football League (RFL), clinching the title sponsorships to all three Challenge Cup Finals.The...
Brentford FC links with CoinJar ahead of top-flight return
Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar.As...
Stats Perform partners with Signify to counter online abuse
Stats Perform has partnered with data-ethics specialist company Signify Group, as part of its pledge to develop a monitoring system to reduce social media...
Real Betis signs Finetwork deal in betting ban aftermath
Spanish football club Real Betis has signed a three-year sponsorship agreement with telecommunications company Finetwork.The agreement follows the dissolution of the La Liga team’s...
PSG signs LatAm-focused partnership with Playbetr
Paris Saint-Germain (PSG) has signed a sponsorship agreement with Latin American betting and gaming operator Playbetr, with a focus on branding in the region.Under...
Tokyo Olympics generates ‘record breaking’ interest on BBC
The 2020 Tokyo Olympic Games proved to be a huge success for sports broadcasters, as the BBC reported ‘record breaking’ viewing figures for the...
AC Milan finds new sports betting partner in HappyBet
AC Milan has linked with sports betting operator HappyBet, naming the firm its official betting partner in the German and Austrian markets.The agreement will...