Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.The multi-year...
Various cities ‘at risk’ of losing Euro 2020 hosting status
Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...
La Liga clubs fall short of €2 billion income amid pandemic
Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...
Dale Willem Steyn joins Parimatch ranks as brand ambassador
Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.The South African represents Parimatch’s first cricketing association as...
BeIN awarded emergency injunction against Fenerbahçe
Turkish Süper Lig rights-holder beIN Media Group has won an injunction against Fenerbahçe to prevent the club manipulating its logo and branding as part...
Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...
DAZN chooses Kevin Mayer as streaming service’s new Chairman
Digital sports streaming service DAZN Group has hired Kevin Mayer as the new Chairman of the Board of Directors.The former Disney executive will ‘provide...
UK sports designated £300m summer rescue package in 2021 Budget
UK ministers have tabled a £300 million sports summer recovery package for British sports, which will provide much needed financial support for English cricket,...
Joe Cole aligns with Nova88 in brand ambassador deal
Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador.To mark the partnership, Nova88 will release a series of...