Macron seals seven-year WRU partnership following Under Armour exit
Macron has been announced as Welsh Rugby Union’s (WRU) new technical partner with the Italian firm striking a seven-year partnership.As part of the deal...
West Brom extends formalwear deal with Marc Darcy
Newly promoted side West Bromwich Albion and menswear brand Marc Darcy have agreed a two year extension meaning that the firm will continue as...
The FA names Vitality as Women’s FA Cup title sponsor
The FA has confirmed that health and life insurance firm Vitality has been named as the Women’s FA Cup’s new title sponsor for the...
Leicester City renews W88 partnership for 2020/21 season
Leicester City Football Club has announced that W88 will continue as the club’s official betting partner after the Asian company had its deal renewed...
AC Milan gets a wardrobe change with Harmont & Blaine partnership
Following on from Lazio’s new commercial agreement, fellow Serie A side AC Milan has agreed a new partnership with Italian apparel company Harmont &...
Lazio and StormGain announce long-term partnership
Ahead of its 2020/21 Serie A and UEFA Champions League campaign, SS Lazio has struck a long-term partnership with cryptocurrency trading platform StormGain.The partnership...
Cricket losses to potentially reach £200m as ECB removes 62 roles
Tom Harrison, ECB’s CEO, has issued a statement that due to the ongoing effects of the global health pandemic, cricket’s governing body has proposed...
Eintracht Frankfurt names DPD as sleeve sponsor
Bundesliga club Eintracht Frankfurt has announced that International parcel delivery and express service provider DPD will be the team’s sleeve sponsor for the upcoming...
Manchester City renews Nexen Tire partnership
Manchester City Football Club’s sleeve sponsor Nexen Tire has announced that it has renewed and expanded its partnership with the Premier League club.As a...
Messi tops football rich list with Ronaldo claiming most endorsements
Lionel Messi has topped Forbes’ annual ‘World’s Highest-Paid Soccer Players’ list for 2020, however, Cristiano Ronaldo still reigns as king of endorsements with the...