Atalanta B.C seals Crypto Millions Lotto partnership

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Following on from its partnership with Wolves, Crypto Millions Lotto has announced an agreement with Serie A side Atalanta B.C for the 2020/21 campaigns.

As a result of the partnership, the organisation has been named as the official online lottery partner of Atalanta with the agreement particularly focusing on bringing Bitcoin, one of the world’s most popular cryptocurrencies, into the mainstream.

Romano Zanforlin, Commercial Director of Atalanta B.C., commented, “We’re excited to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Atalanta Bergamasca Calcio’s brand and global reach. We look forward to developing our relationship, which will also see our brand reach new audiences in Asia, Eastern Europe and Latin America.”

According to the Crypto Millions Lotto, the deal is the first partnership between an online lottery and a Serie A club, highlighting the growth of both companies in recent years. 

Commenting on the partnership, Crypto Millions Lotto CEO Sulim Malook, added: “We are delighted to have found a partner that has the same disruptive approach as us. With their outstanding performances in Serie A, and having established themselves on the world stage, Atalanta B.C. were an obvious choice of partner for us. 

“This is going to be an exciting year for us both. We are planning to add a number of new lotteries to our site plus the ability to play using credit cards, whilst Atalanta B.C. will be mixing it with Europe’s elite clubs as they challenge for the Champions League again. We’re big football fans and we’ll be supporting them all the way.”

Since finishing third in the Serie A last season, Atalanta has strengthened its commercial portfolio as the club embarks on its UEFA Champions League adventure. Alongside Crypto Millions Lotto, the football club has secured partnerships with Intesa Sanpaolo, Plus500, and RadiciGroup among others.