Hertha Berlin names Betway as sports betting partner

Hertha Berlin has announced a long-term partnership online gambling company Betway ahead of the 2020/21 Bundesliga campaign on September 19.As a result of the...

Lewis Hamilton launches X44 racing team for Extreme E series

Lewis Hamilton has launched his own racing team with the six-time Formula 1 world champion announcing that X44 will be competing in the inaugural...

Hector Bellerin invests in League 2 side Forest Green Rovers

Spanish international and Arsenal defender Hector Bellerin has invested in League 2 side Forest Green Rovers, becoming the club’s second-largest shareholder.Forest Green has been...

Cadbury supports Virtual Employability Programme with Liverpool partnership

Liverpool Football Club has signed a three year partnership with Cadbury in which the Mondelez International subsidiary will support the LFC Foundation’s Virtual Employability...

TOTO seals four Vrouwen Eredivisie club sponsorships

Netherlands based lottery sportsbook brand TOTO has agreed a partnership with four Women's Eredivisie clubs in a bid to elevate the firm’s support for...

Fulham announces BetVictor as front-of-shirt sponsor

Fulham Football Club has announced that BetVictor will be the club’s new front-of-shirt sponsor ahead of the Premier League’s return this weekend.As a result...

Southampton strikes Vitality partnership

Southampton Football Club has named Vitality as its health and wellness partner ahead of the club’s Premier League campaign.The partnership will centre around...

Atalanta names RadiciGroup as the club’s ‘heart sponsor’

Atalanta B.C has signed a three-year partnership with RadiciGroup in which the Italian corporation‘s logo will be featured on the club’s home shirts, above...

Oakland Athletics’ Billy Beane acquires stake in AZ Alkmaar

AZ Alkmaar has announced that MLB’s Oakland Athletics executive vice president Billy Beane has obtained a 5 per cent stake in the Eredivisie club.Beane...

Olympique Lyonnais Féminin announces Mastercard as domestic shirt sponsor

Following on from the club’s triumphant UEFA Women’s Champions League victory, Olympique Lyonnais has expanded its agreement with Mastercard which will see the financial...