Manchester City Football Club’s sleeve sponsor Nexen Tire has announced that it has renewed and expanded its partnership with the Premier League club.

As a result of the deal, the firm’s sleeve sponsorship deal with Manchester City will be expanded to be featured on all of the side’s shirts. This includes the women’s playing kit, men’s training kits, the Elite Development Squad (EDS), its esports players, along with the men’s first team.

In addition, the renewal is expected to ‘further boost co-branding opportunities, media and marketing partnerships’ for both entities. 

Ferran Soriano, CEO of City Football Group, commented: “Manchester City has marked many milestones alongside Nexen Tire and after becoming the first Premier League club to launch a sleeve partner we were delighted to then celebrate back to back Premier League titles with Nexen Tire on our sleeves.

“We have been impressed by Nexen Tire’s ambition for creating exciting digital content campaigns, as well as sharing City’s passion for providing young people around the world with opportunities to play the sport that they love. Nexen Tire has grown with us to be part of the fabric of Manchester City and we look forward to entering the third term of our successful partnership.”

Nexen Tire has been associated with Manchester City since 2015 with the firm strengthening its relationship in 2017 by becoming the club’s official sleeve partner. This new multi-year extension will see the firm utilise its partnership platform with the club to strengthen brand awareness as well as showcase its performance-driven digital marketing to a global audience.

Travis Kang, Global CEO of Nexen Tire, added: “We first partnered with Manchester City in 2015 after seeing the immense potential of the club and many opportunities ahead.

“Over the past five years, our relationship has grown from strength to strength, and we have also been able to boost our presence in the global market. We will use this partnership extension to continue building synergy as a strategic partner while sharing our company values by rolling out a series of digital campaigns and exciting youth programs.”