The FA looks to ‘modernise’ the FA Cup with rebranding
The FA has unveiled its new logo for the Emirates FA Cup as the governing body wants to modernise the ‘look and feel’ of...
McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...
FC Barcelona signs esports collaboration with Tencent
FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange.As part of the collaboration, Barcelona...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...
Leicester City launches fully professional women’s team following acquisition
Leicester City has launched its first fully professional women’s football team after the Premier League side acquired Leicester City Women’s Football Club (LCWFC).LCWFC has been...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...
Puma strengthens club portfolio with Sassuolo partnership
Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor.The deal will see Puma...
Rugby League World Cup 2021 names Glory Days as international...
The Rugby League World Cup 2021 has named Glory Days as its official international fan travel provider to manage and work with approved agents,...
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
AS Monaco has secured two new partnerships with global investment platform eToro and online sports betting company Vbet, striking deals set to last until the end...