CSM: Why more football clubs are transitioning into esports
Football is one of the biggest sports in the world, with Premier League clubs generating an estimated £1.55 billion in commercial revenue for the...
Atalanta strikes front-of-shirt sponsorship deal with Plus500
Further enhancing its football portfolio, technology platform Plus500 has struck a three-year front-of-shirt partnership with Atalanta B.C.The deal sees Plus500 become the Serie A...
Super League delivers Papa John’s partnership for post-game boost
The Betfred Super League has signed a partnership with Pizza company Papa John’s, with the firm gaining a variety of branding rights during the...
Sportradar and NBA among SBC Summit Barcelona – Digital speaker...
SBC Summit Barcelona - Digital will feature the strongest betting and gaming industry speaker line-up of 2020, with Carsten Koerl (CEO, Sportradar), Tim Heath...
Totally Wicked extends Blackburn Rovers partnership
Blackburn Rovers has extended its sponsorship agreement with vaping firm Totally Wicked for a further year ahead of the upcoming EFL Championship season.As a...
West Brom partners with StreamAMG to enhance WBA TV
West Bromwich Albion has signed a partnership with live video and OTT firm StreamAMG to power the newly promoted Premier League side’s WBA TV.As...
Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.As a result of the...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.In celebration...
Eleven Sports Portugal secures UEFA Women’s Champions League broadcasting rights
Eleven Sports Portugal has acquired broadcast rights to the knockout rounds of the UEFA Women’s Champions League, starting with this week’s quarter finals which...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...