Bundesliga peaks at over 650,000 viewers on BT Sport
Bundesliga viewership on BT Sport reached a peak audience of over 652,000, more than five times its usual viewership, according to the Daily Mail.The...
Celtic crowned champions and Hearts relegated as Premiership concludes
The SPFL has announced that the Ladbrokes Premiership has been concluded with Celtic being crowned champions and Hearts relegated to the second tier.The decision...
Real Sociedad trials NFC kit tech to enhance sponsorship avenues
In a bid to boost partnerships and enhance matchday experiences, Real Sociedad has announced it will be trialling near-field communication (NFC) technologies when La...
HRI confirms June racing restart
Horse racing will return to Ireland on 8 June with the Irish 2,000 and 1,000 Guineas to follow on 12-13 June, however, strict protocols...
Watford strikes deal with Kelme to become new kit provider
Premier League side Watford FC has revealed that Kelme will be the club’s official technical partner, replacing Adidas in producing the side’s kits.The four-year...
Harry Kane sponsors Leyton Orient kits in charitable initiative
England captain Harry Kane has announced a unique sponsorship deal with EFL League 2 club Leyton Orient, which will feature three good causes on...
Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...
Rule changes announced amid Bundesliga’s anticipated return
In a virtual meeting between the German Football League (DFL) and its 36 Bundesliga and Bundesliga 2 clubs, it was revealed that all teams...
Tour of Britain cancelled due to COVID restrictions
The Tour of Britain has been cancelled after discussions with British Cycling, regional stakeholders, sponsors and partners of the competition agreed to host the...
MGA collaborates with the Swedish Football Association to protect integrity
The Swedish Football Association (SvFF) has established a data-sharing agreement with the Malta Gaming Authority (MGA) in order to ensure that football in the...