Manchester United sweetens sponsorship portfolio with Mondelēz
Continuing to enhance the club’s expansive sponsorship portfolio, Manchester United has entered into a global partnership with Mondelēz International, whose world renowned brands include...
Swiss company V-ZUG sponsors Ice Hockey World Championships
Swiss household appliance manufacturer, V-ZUG has been announced as an official sponsor of the 2020 IIHF Ice Hockey World Championships, held in Switzerland.As part...
Scottish FA and William Hill announces end of partnership
After almost a decade together, William Hill and the Scottish FA’s partnership will end after the current season.William Hill and Scottish football have a...
Juventus joins Sorare’s growing blockchain portfolio
Serie A champions Juventus have followed in the footsteps of Roma by partnering with digital blockchain trading card app Sorare, allowing the fantasy football...
William Hill bets big on MMA with Bellator partnership
Ahead of this weekend’s Bellator Dublin: McCourt vs Ruis, Bellator MMA has confirmed a new partnership with William Hill.The new alliance will see the...
ITV, BT Sport and Frank Warren announce boxing broadcast deal
In a multi-layered partnership, Frank Warren’s Queensbury Promotions has announced that BT Sport and ITV will share live boxing content featuring the promoters’ fighters.The...
Parimatch combats esports corruption with ESIC membership
With plans to continue protecting integrity across the esports industry, Parimatch has become the latest gambling operator to join the Esports Integrity Commission (ESIC).Parimatch has...
DAZN strikes deal airing Fury/Wilder in five European countries
DAZN has revealed the sports streaming subscription service will air Deontay Wilder and Tyson Fury’s world title rematch in five European countries.The clash, taking...
Wolves announces £21.6 million profits in Premier League return
Wolverhampton Wanderers revealed a profit of £21.6 million for the 2018/19 season, over three times more than 2017/18’s £55.2 million loss.The figures show increased...
Eleven Sports utilises WhatsApp to elevate engagement
Eleven Sports Portugal is seeking to heighten engagement amongst subscribers, with the formation of a new WhatsApp to give fans faster access to their...