Thai Airways strengthens EFL partnership
The English Football League (EFL) has announced an extension with Thai Airways International (THAI) resulting in the airline claiming all of the EFL’s five...
FC Bayern recharges with VARTA AG sponsorship
Further strengthening its sponsorship portfolio, Bayern Munich has revealed VARTA AG will become an official partner of the reigning German champions.The three year deal also includes the battery...
Home of Espanyol becomes Spain’s first cashless stadium
RCD Espanyol de Barcelona has confirmed a new collaboration with CaixaBank, for the RCDE stadium to become the first cashless stadium in Spain.It means...
Cricketer Nasir Jamshed jailed amid spot-fixing scandal
Former Pakistan international cricketer, Nasir Jamshed has been sentenced to 17 months in prison after being involved in spot-fixing a variety of T20 tournaments...
Matchroom Boxing refuels with WOW HYDRATE sponsorship
Matchroom Boxing has announced WOW HYDRATE as its Official Sports Hydration Partner on a two year deal.The partnership with the sugar free Electrolyte and...
Lyon soars with new Emirates sponsorship deal
Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais.The deal, which starts next season, sees...
Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships
The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league.Masters’ first interview since being appointed...
SIS grows international racing portfolio with Saudi Cup deal
Racing content and data services provider Sports Information Services (SIS) has strengthened its international racing portfolio after securing a new partnership with the Jockey Club...
STS ambassador Peter Schmeichel announced for iGB Affiliate London
STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign.The former Manchester United...
Barcelona unveils 24/7 streaming service Barça TV+
Reigning La Liga champions FC Barcelona has announced plans to launch a 24/7 streaming platform in the spring of this year.The subscription-based over-the-top (OTT) service...