Müller delighted with new British Athletics sponsorship
Dairy product giants Müller has announced an extension with British Athletics, continuing the duo’s partnership through to 2022.As part of the new deal, Müller...
Bayern Munich’s Jörg Wacker criticises German gambling treaty
Bayern Munich’s executive board member Jörg Wacker has joined a long list of German sports and business figureheads criticising online betting restrictions in the...
Everton announces end of season SportPesa termination
Everton has announced that the club has terminated its partnership with gaming brand SportPesa, with the deal now being concluded at the end of...
Sky Sports ties the knot with IPL
Sky Sports has announced a rekindled relationship with one of cricket's biggest T20 tournaments, securing a three year broadcast deal with the VIVO Indian...
Allianz confirms end of season Saracens termination
Allianz has announced that its sponsorship with Saracens Rugby Club will be terminated at the end of the season following the club’s salary cap...
Juventus signs decade long partnership with Allianz
Juventus has extended its partnership with Allianz in a 10 year deal worth just over £85 million (€103.1 million).According to a statement issued by...
FC Barcelona joins the cryptocurrency market with Chiliz
FC Barcelona has joined forces with blockchain platform Chiliz to allow fans to interact with the club through ‘Barça Fan Tokens’.The new cryptocurrency will...
Mahindra seals Washington Wizards and Capitals partnership
Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington...
Valencia serves new food delivery app to matchday spectators
La Liga side Valencia CF (VCF) has announced a new food delivery platform designed to work inside the stadium, allowing fans to order food and...
Everton joins the TikTok revolution
Furthering football's continuing social media expansion, Everton FC has launched an official channel on the short-form mobile video app TikTok.In a statement released by...