Juventus joins Sorare’s growing blockchain portfolio

Serie A champions Juventus have followed in the footsteps of Roma by partnering with digital blockchain trading card app Sorare, allowing the fantasy football platform to offer collectible digital cards.

Juventus joins Sorare’s ever growing portfolio, with over 30 football clubs including Schalke, West Ham and fellow Italian side Napoli already integrated into the system.

Sorare, which has gained financial backing from blockchain software company ConsenSys, allows players to sell cards as cryptocurrencies. Whilst also auctioning certain special cards such as ‘player of the week’. 

Every player will be issued with one ‘unique’ card, 10 ‘super rare cards, 100 ‘rare’ cards as well as unlimited free common cards. Prices of the card vary depending on rarity and the player, however some digital cards have reached over £1000 on the market.

As well as being acquired for trading, the cards are also used in Sorare’s fantasy football platform in which players comprise five player teams in order to win tournaments. 

Sorare’s CEO Nicolas Julia stated: “We are very proud to have signed this agreement with such an Italian heavyweight.

“We see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.”

The news follows Barcelona’s announced partnership with Chilliz, resulting in a new cryptocurrency, called ‘Barça Fan Tokens’ ($BAR), which allows fans to participate in polls about the club’s activities.

The token was launched in partnership with Socios, the same company that also helped Juventus enter the world of blockchain with the same ‘token’ system.

Insider Insight: Juventus have been one of Europe’s early adapters to the blockchain market and so it isn’t a surprise to see them team up with SoRare. Sorare will also be delighted to have the Serie A on its platform given the side’s global fanbase.

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