Annika Sörenstam unites with Henrik Stenson to drive inclusivity in golf
The European Tour and Ladies European Tour have united to announce Major Champions Henrik Stenson and Annika Sörenstam will host an groundbreaking mixed event...
‘National listed status’ to protect the movement of horses between UK...
As the UK seemingly edges towards a no-deal Brexit, the racing industry has been offered an unexpected break, with the European Union granting ‘national listed status’...
Tottenham Hotspur banks new partnership with HSBC
Tottenham Hotspur has confirmed a new five-year partnership with HSBC becoming the club's official banking partner for both the men’s and women’s teams in...
West Ham strengthens esports expansion with Bundled collaboration
West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.The agreement, which comes into effect at the start of...
Parimatch pens sponsorship extension with APOEL FC
International betting site, Parimatch has extended its sponsorship deal with Cyprus’ most successful football team, APOEL FC for the fourth consecutive season.As part of...
Lyon confirms NWSL expansion plan
French football club Olympique Lyonnais has confirmed plans to expand into North America’s National Women’s Soccer League (NWSL).The news comes after club owner Jean-Michel Aulas...
Sporting Index secures National Hunt sponsorship with Barry Geraghty
Ahead of the winter National Hunt season, Irish Champion jump jockey Barry Geraghty is set to be sponsored by Sporting Index.As part of the sponsorship deal,...
FC Bayern ‘Strykes’ partnership to bolster fan engagement
Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.The deal will see...
Budweiser crowns Sergio Ramos in latest partnership
Budweiser has announced a new partnership with World Cup winner and Spain captain Sergio Ramos as the beer brand prepares to launch a limited...
Raheem Sterling announced as the newest face of Gillette
Manchester City star and last season’s Premier League Young Player of the Year player Raheem Sterling has been confirmed as the new face of...