Liverpool strikes new partnership with 1XBET
Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET.As part of the newly formed collaboration, 1XBET will become the...
Real Madrid unveils technology partnership with Telefónica
Real Madrid has announced a new agreement with Telefónica, to become the club's technological integrator until June 2023.The new partnership was announced at an event...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...
PSG unveils Supercell as official gaming partner
Paris Saint-Germain confirmed mobile gaming giant Supercell as its new official partner.The Finnish gaming developer, which had success with the likes of Hay Day, Clash...
EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar
The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar.
As part of the agreement, all EMBL games and associated...
SC Braga confirms Betano as new principal partner
Portuguese side, SC Braga has confirmed online sports betting and casino operator Betano as its new principal partner.The three year deal comes only a few...
La Liga lands new partnership with LiveScore
La Liga has confirmed a new partnership with LiveScore, for popular sports website and mobile app to exclusively sponsor Replay360º de La Liga.The...
Etihad Stadium will host opening Women’s Super League game
Following the success of this summer's world cup, the inaugural game of the new Women's Super League season, the first women’s Manchester Derby will...