Sheffield United secures historical USG sponsorship deal

Newly promoted Sheffield United unveiled its "largest-ever commercial transaction" in the club's history thanks to a new sponsorship deal with Australian headquartered global multi-asset...

Club Brugge strikes shirt sponsorship deal with Unibet

Belgian First Division A side Club Brugge has announced Unibet as its new shirt sponsor, after a successful sleeve sponsorship deal last season.Terms of...

Ajax renews sponsorship deal with Ziggo

Eredivisie side Ajax has announced an extension to its current sponsorship deal with Dutch TV, broadband and telephone operator Ziggo, which has  been the...

Sevilla FC names Marathonbet as new shirt sponsor

Sevilla FC has named online bookmaker Marathonbet as the club's principal partner and front-of-shirt sponsor, as part of a new two-year agreement.The deal, which is set to...

Leeds United extends partnership with 32Red

Leeds United have confirmed a two year extension to its current partnership with Kindred Group-owned 32Red, meaning the operator’s branding will be displayed across...

McAvennie’s Partick Thistle remarks fuels debate over themed kits

Former Scottish international striker Frank McAvennie's recent comments regarding the launch of a Gay Pride-themed Partick Thistle kit have raised a few questions over...

ESL One Birmingham viewership figures hit a new record

Viewership numbers for the ESL One Birmingham have demonstrated that the event was a success, with viewers showing a particular interest in Team Secret's...

Bookies come under fire over Dettori accumulators

Frankie Dettori came close to topping his 1996 'magnificent seven' record at this year's Royal Ascot, however two bookmakers came under fire at the...

Young persons gambling clinic to open its doors in Sunderland

The NHS is set to open a new ‘National Problem Gambling Clinic’ in Sunderland later this year, which is set to be tailored towards supporting...

NBA supports launch of Highlight Games’ new NBA Last 90

The National Basketball Association (NBA) and its associated National Basketball Players Association (NBPA) have scored a new partnership with virtual sports content developer Highlight Games Limited...