Norwich City inks ‘record-breaking’ deal with Dafabet
Norwich City has confirmed a ‘record-breaking partnership’ with Dafabet which will see the operator named as the Club’s Principal Club Partner and shirt sponsor.Under...
Nike and Paris Saint Germain announce long-term sponsorship extension
French football champion Paris Saint Germain (PSG) has agreed to a long-term sponsorship extension with sports giants Nike, which is anticipated to last right up until...
Birmingham Commonwealth Games set to receive £778m in funding
The UK Government has released its investment figures ahead of the 2022 Commonwealth Games set to be held in Birmingham.Birmingham and the West Midlands...
UKGC addresses sponsorship links in 2018/19 Enforcement Report
As published in its second annual ‘Enforcement Report’, the UK Gambling Commission (UKGC) has developed an industry-wide overview on the efforts being made to...
Sheffield United secures historical USG sponsorship deal
Newly promoted Sheffield United unveiled its "largest-ever commercial transaction" in the club's history thanks to a new sponsorship deal with Australian headquartered global multi-asset...
Club Brugge strikes shirt sponsorship deal with Unibet
Belgian First Division A side Club Brugge has announced Unibet as its new shirt sponsor, after a successful sleeve sponsorship deal last season.Terms of...
Ajax renews sponsorship deal with Ziggo
Eredivisie side Ajax has announced an extension to its current sponsorship deal with Dutch TV, broadband and telephone operator Ziggo, which has been the...
Sevilla FC names Marathonbet as new shirt sponsor
Sevilla FC has named online bookmaker Marathonbet as the club's principal partner and front-of-shirt sponsor, as part of a new two-year agreement.The deal, which is set to...
Leeds United extends partnership with 32Red
Leeds United have confirmed a two year extension to its current partnership with Kindred Group-owned 32Red, meaning the operator’s branding will be displayed across...
McAvennie’s Partick Thistle remarks fuels debate over themed kits
Former Scottish international striker Frank McAvennie's recent comments regarding the launch of a Gay Pride-themed Partick Thistle kit have raised a few questions over...