Portuguese side, SC Braga has confirmed online sports betting and casino operator Betano as its new principal partner.
The three year deal comes only a few months after Betano’s launch in the Portuguese market, which meant the group now operates in six European markets, Portugal, Germany, Austria and Romania under the Betano brand and in Greece and Cyprus under the Stoiximan brand.
Ricardo Branquinho, Country Manager Portugal emphasised: “It is no coincidence that we are announcing such an important sponsorship this soon after the official launch in the country. This is the way we operate, this is the way we connect and really invest in a country and shows our commitment as well as our belief in the product we offer.”
SC Braga becomes the latest member of Betano/Stoiximan’s growing sponsorship family that includes among others German Bundesliga side VfB Stuttgart, Olympiacos FC, PAOK FC and OFI FC in Greece, Apollon Limassol in Cyprus and Universitatea Craiova in Romania, as well as the International Olympic Academy and many Olympic gold medallists and athletes.
Panos Konstantopoulos the Group’s CMO commented on the deal: “As an international company with a local approach and a long term vision in all of our partnerships we develop strong bonds with the people and the local sports teams.
“In this spirit we sponsor Sporting Clube de Braga, a team with a long history in Portugal, that will join our Group’s prominent sponsorships family. We aim to give back to society by becoming active in social responsibility initiatives, which can cultivate the spirit of fair-play and ethics in football as we do in every of the six countries that we operate.”