Aston Villa announces BR88 as debut sleeve sponsor
Ahead of the club's return to the Premier League next season, Aston Villa has secured its first ever official sleeve sponsor.The midlands side has unveiled a...
LFP delivers naming rights deal between Uber Eats and Ligue 1
French Soccer Professional Football League (LFP) has confirmed a new naming rights deal between Ligue 1 and Uber Eats, which will commence from the...
Watford cashes in on crypto with Sportsbet.io
Watford F.C. has scored a new sponsorship deal with online operator Sportsbet.io, with the deal expected to be ‘the largest in Watford’s history’.The three-year agreement will see...
UEFA teams with Bundesliga to debut new OTT platform
UEFA is seeking to elevate engagement amongst European football fans, with the official launch of its new OTT streaming platform.The platform, which is a first...
Parimatch strengthens esports presence with Team Spirit deal
CIS region online bookmaker Parimatch continues to strengthen its brand exposure across the esports industry after signing a new six-month deal with Team Spirit....
VBET strikes partnership with Gunners ahead of new season
Arsenal FC has confirmed VBET as its Official Betting and Gaming Partner in a three-year deal which will run up until the 2022 season.Activating...
How the UEFA Nations League enhanced the allure of international football
Pride and prestige - two factors which may have been reintroduced to some international football on the European continent.UEFA’s Nations League (NL) has just...
LPGA deepens integrity commitment with Genius Sports
The Ladies Professional Golf Association (LPGA) has united with Genius Sports to confirm the implementation of a comprehensive integrity program.
As part of the partnership to...
Barcelona strengthens partnership with Konami
Spanish La Liga champions, FC Barcelona has confirmed a new global partnership agreement with Konami.The deal will see the digital entertainment firm behind the Pro...
UEFA elevates engagement with Alipay partnership
UEFA has announced a new partnership with Alipay, aiming to reinvent fan engagement experiences and bring Chinese fans closer to European national team football.The...