Swansea City has unveiled a new multi-year partnership with sports betting brand, YOBET.

The newly announced deal marks YOBET’s first entry to sponsorship within English football, with its branding appearing on the front of the first-team’s new home and away shirts for the duration of the upcoming Championship campaign.

To further support the sponsorship, YOBET will feature prominently across all training kits worn by first-team players, coaches and back-room staff.

Swansea City COO, Chris Pearlman commented on the deal: “We’re pleased to be the first Club YOBET has chosen to partner with to mark their debut into the English Football League.

“They’re a fresh-faced brand that’s eager to make an impact as they catapult into the sports sponsorship arena.

“We were keen to align with a brand that shares the same robust vision and understands the immediate needs of the Club with regards to growth, stability and legacy.

“We look forward to working with YOBET over the course of the season as they look to grow their brand globally.”

Derek Tan, Commercial Director, YOBET added: “YOBET are very excited to become the principal club partner and official shirt sponsor with such a historic football club, and truly delighted to support the team and fans of Swansea City in their push for promotion.

“We are immensely proud to support the City in their 50th Anniversary Celebrations. We look forward to working with this proud football club and their loyal fanbase from the 2019-20 season, and see this exciting partnership as an important and integral part of our expanding sport sponsorship portfolio.”

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