Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
Packed racing calendar and sponsor diversity drives Formula One Q2 revenue
Global media, audience and commercial interest in Formula One is driving the motorsports series to new financial heights.According to the latest financial results published...
Neil Hayward to step down as BHA workforce strategy lead
The Chair of the Horseracing Industry People Board (HIPB) has vacated his position after two years of steering the sport’s workforce and employment strategy.Neil...
Man City Esports renews Gen.G alliance for fans
Manchester City’s esports division, Man City Esports, has revealed the extension of its partnership with esports organisation Gen.G.The renewed partnership will feature various co-branded...
English rugby league joins football and racing with betting sponsorship code
English rugby league has become the latest major sport in the country to publicise its code of conduct governing the future of its sponsorship...
West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Endeavor reveals data and tech business sale plans in Q2 results
Endeavor, the parent company of the UFC and WWE, is selling two core components of its betting offering, OpenBet and IMG Arena.The US holding...
Wembley Stadium rebrands hospitality amid record sales
Wembley Stadium has rebranded its premium hospitality services from Club Wembley to Experiences by Wembley Stadium.After a third consecutive season of record membership sales...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...