ITV new home of women’s Arnold Clark Cup
The Arnold Clark Cup, featuring England Women, is to be fully broadcast on ITV, which includes Germany, Spain and Canada, taking place at stadiums...
Dreams launches television campaign in ParalympicsGB deal extension
Dreams has extended its partnership with both TeamGB and ParalympicsGB, retaining its title as the official sleep partner in the lead up to the...
PDC to be played with Winmau boards only in ‘biggest deal...
The Professional Darts Corporation (PDC) has announced that events will be played exclusively using Winmau dartboards in a five-year partnership.The Winmau Blade 6 Triple...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.In its 2021 year-end...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.Frost joins the group after winning the...
BHA calls for participation in environmental activity plans
The British Horseracing Authority (BHA) has called for stakeholder participation in its online questionnaire in a bid to boost sustainability of the sport.The form...
The Skinny Food Co establishes trio of Championship team sponsorships
Healthy nutrition brand The Skinny Food Co. has announced partnerships with Championship clubs Huddersfield Town FC, Birmingham City FC and Hull City FC.All running...
Boodles as newest Cheltenham Gold Cup sponsor
The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.The brand looks to continue its support for...