Liverpool to ‘generate global exposure’ for ThinkMarkets via new partnership
Online trading broker ThinkMarkets has become the latest addition to Liverpool FC’s sponsorship portfolio, becoming the Reds’ global trading partner.The duo will collaborate on...
West Ham expands Trustly partnership to include sleeve sponsorship
West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner.As a result of the contract expansion,...
Eredivisie extends data partnership with Stats Perform
The Dutch football top-flight Eredivisie has renewed its partnership with Stats Perform, with the latter retaining its position as the league’s official data partner...
Genius Sports acquires Spirable to boost video marketing capabilities
Sports data technology firm Genius Sports has entered into an agreement to acquire creative performance platform Spirable, with a focus on strengthening its video...
Crystal Palace signs ‘first of its kind’ deal with Facebank
Premier League club Crystal Palace has secured a new sleeve sponsor in Facebank, naming the facial replication technology firm its official sleeve partner for...
Nine Super League clubs reinstated by ECA
The executive board of the European Club Association (ECA) has accepted requests from nine of the 12 clubs of the breakaway European Super League...
Newcastle United adds BoyleSports into sponsorship portfolio
Newcastle United FC has added a third sports betting operator into its portfolio of official partners, naming BoyleSports its UK and Ireland betting partner.The...
GambleAware reignites ‘Bet Regret’ campaign as football season gets underway
GambleAware has relaunched its ‘Bet Regret’ advertising campaign as the Premier League and English Football League (EFL) seasons got underway..The responsible betting charity will...
Government announces £232m investment for UK Paris 2024 athletes
UK Prime Minister Boris Johnson and DCMS Secretary, Nigel Huddleston, have announced a £323 million investment for Team GB Olympic and Paralympics GB athletes...
Report: BT Sport strengthens cricket offering with Ashes coverage
BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament.According to the...