FootballMedia CEO Dean Akinjobi: Increasing football’s efforts in sustainability
Ahead of the group's latest partnership within women's football, Dean Akinjobi CEO of FootballMedia, tells us more on why he believes football needs to be a...
LFC announces Nike partnership
Liverpool Football Club has announced that sportswear company Nike will replace New Balance to become the club’s official kit supplier as from the 2020-21...
MansionBet partners with HRI to expand into Ireland
MansionBet, the online sports betting operator, has announced it has expanded its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland...
Rooney collaborates with 32Red for ‘Stay In Control’ series
Ahead of his much anticipated return to English football, new Derby County signing Wayne Rooney has linked with 32Red to unveil the firm’s 'Stay...
Racing Post heightens app engagement through Betfair collaboration
The Racing Post is elevating app engagement through a new collaboration with online betting site, Betfair.The partnership will see Betfair's sportsbook offering integrated onto the Racing...
Flutter unites with ARC, TRP and ATR to deepen racing engagement
A significant commercial deal has been confirmed between Arena Racing Company (ARC), The Racing Partnership (TRP), At The Races (ATR) and Flutter Entertainment.
The lucrative multi-year rights...
LFC enhances cyber capabilities with Acronis deal
Liverpool FC has announced a multi-year deal with cloud organisation Acronis which sees the cyber storage specialists become the club’s global cyber backup and...
Manchester City seeks younger demographic with YouTube Kids launch
Seeking to engage a younger audience, Manchester City has launched its own YouTube Kids channel.The launch sees the English Premier League champions become the first football club to activate a...
Simon Banks on securing a future for Greyhound Racing
As the fate of Manchester’s much adored Belle Vue Greyhound Stadium hangs in the balance, we spoke to Star Recruitment’s Simon Banks, who detailed...
Greyhound racing must enhance its overall entertainment value, says GBGB’s Mark...
To address the shortfall in attendances across UK greyhound tracks, the sport needs to enhance its overall entertainment value and engage a wider audience...